Proactive Grasp on Talent

How Telenet strives to gather all the pieces together to fine-tune the future talent puzzle.

Andreas De Neve

Andreas De Neve

16 Feb 2021

This article was originally published in Dutch on hrmagazine.be

What competences will your company need in two to ten years? In a rapidly evolving world, today's competences are not the same as tomorrow’s. With TechWolf’s support, Telenet strives to gather all of the jigsaw pieces together to fine-tune the future talent puzzle. Because employing staff for the long-term pays off.

Telenet en article

"The time has come to set up an HR data architecture that provides a complete overview of our workforce," said Kris Legroe, Director of Employee Services at Telenet. "Because we want to underpin our long-term strategic plans with predictive scenarios and the corresponding competences."

Notable: Telenet identifies the competences of its own staff and some of its external staff, namely, temps, contractors, and consultants working on strategic projects. This increases our potential agility. "At a macro level, we were not able to see a complete overview of our of all data. But you can create a complete overview of available skills by combining different data sources." Telenet links this HR knowledge with financial data, which creates synergy.

Kris Legroe: "Currently, we have linked up the necessary data sources. We evaluate these to gain insight. The next step is to develop a predictive model in the second half of this year. This will allow us to model the profiles and competences needed for any future business scenario, for instance, the roll-out of 5G."

AI never sleeps

"To implement strategic workforce planning, you need to know the capabilities within your organisation," said Andreas De Neve, CEO of TechWolf. Telecommunications companies like Telenet are in a transition phase. They are evolving into technology companies. Their staff remain on board and grow with them. How do you transition to the new desired situation? "To keep people permanently employable, you need to collect data that is informative about them, such as education, achievements, previous jobs, interests, and networks."

This is how TechWolf's technology creates a global overview of the competences Telenet has within its ranks. Zooming in on teams and individuals also works. This provides valuable insights, which Telenet translates into actions. An example? Among other things, use nudging to offer the relevant content to a group of employees that must boost their knowledge in a specific domain. Artificial intelligence never sleeps. It collects and analyses data on staff continuously and detects sensitive trends.

Competence gap

In addition to the HR data architecture, staff growth is the second driver for Telenet. "Because building a predictive model is not only possible with existing talent, you also need to develop it," said Vicky Van Acker, Product Owner Talent & Leadership at Telenet. "We’re using TechWolf's smart technology to build a dashboard that will allow us to predict a surplus or shortage of competences. Once that knowledge is present, we proactively start a dialogue with staff. We encourage them to develop competences or look for alternative jobs or projects."

"To implement
strategic workforce planning,
you need to know the capabilities within your organisation"

- Andreas De Neve

A week of programming

The right person in the right place. Now and in the future with the help of technology. "This project is successful when a competence gap in the organisation is eliminated in advance," said Van Acker. She used a business case to illustrate the implementation of an application: "Once it’s completed, a quarter of the project staff will not be needed. Of course, we want to use them elsewhere. We’re looking for a platform to keep competence profiles visible and constantly up to date so that staff can search in a targeted way. Managers use these competence profiles to start a dialogue with them."

Employees should go beyond thinking in terms of jobs and vacancies. They should also consider projects or temporary assignments. "It's all about flexibility, for instance, going for a week of programming in Java." Telenet facilitates their horizontal or vertical career ambition. Staff engage in the narrative because they see the added value for their careers. Momentum is created for them to take ownership of your professional career path.

Maturity in leadership

An additional expected success is that Telenet will make decisions based more on data than intuitively. Kris Legroe: "Intrinsically, we have enough data, but there is still too little potential, for instance, to accurately determine revenue targets. Thanks to the data, we will help steer people to the environment where they can contribute most."

Vicky Van Acker sees the interconnectedness with the leadership programme. "The level of maturity in leadership and career discussions increases over time. You have a different type of dialogue when you know that someone's competences will be obsolete in a few years' time even though everything seems to be going well at the moment." So, dialogue between manager and employee remains crucial, but technology provides additional discussion topics that make it easier to get to the essence of a conversation.

Telenet en article 2

HR data mindset

The power of data has not yet been utilised by HR everywhere. Telenet also dares to take a critical look at itself. Kris Legroe: "The data is there, but the data mindset is still not present. The focus on correct data must be intensified." He cited recruitment processes as an example. Accurate data offers considerable added value in terms of the quality of a pool of talent. This makes the search for suitable candidates much more efficient. You do not have to start from scratch for every new job vacancy. "If we can fill a competence gap without opening a new job vacancy then we’ve done our job properly."

However, there is a wealth of data available within HR. For instance, engagement surveys or previous learning and development measures. By collecting and analysing more data points, you can more accurately determine which initiatives have an impact on staff engagement or that increase the return on training. A data-driven department like marketing also works this way.

Not a waterfall

In the organisation, Telenet is not following the traditional top-down waterfall model when translating the data into insights and then converting them into actions. Legroe: "We start where it’s possible. We set up small use cases to learn from them. We identify future competence gaps and at the same time the staff who will eventually become available and re-trainable. Workshops refine this talent question. We supplement the results with data from TechWolf's artificial intelligence."

Andreas De Neve described this: "The intelligent algorithm recognises the connection between a desired competence, such as coaching, and tasks that someone performs, training courses taken, articles read, or someone's profile on LinkedIn. The more data points, the smarter the algorithm." Staff then test it against reality, in the first place, by the employee, their manager, or an HR professional.

Getting to the essence

Will artificial intelligence diminish HR’s utility? Vicky Van Acker provided nuance: "The HR role will change only slightly, but the number of questions will decrease. The questions will be about the essence. The manager and their team will act more autonomously thanks to the reinforced material available for their discussions. If they need an extra sounding board, they turn to their People Partner. Thanks to predictive models, the greater and more qualitative the self-awareness, the more effective the development measures."

Available knowledge about competence needs leads to efficient learning moments. Traditional thinking about training is lacking. Technology provides automatic learning suggestions complemented by an in-depth qualitative discussion.

Look at the best in the world

It is all about keeping staff employable for the long term. To do so, we must continue to develop, preferably at Telenet or possibly elsewhere. "Every person you keep permanently employable is positive recruitment. And never underestimate the cost of recruitment," says De Neve.

Technology is an ally. "Bridging a competence gap is not that difficult, but knowing which competences you have today and will need tomorrow is a much bigger challenge," said Legroe. He recommends that senior managers pay close attention to companies that are world leaders in their markets: "What competences do they require in their job adverts? Also collect the data you wouldn’t immediately think of."

Three tips

  • There are some tasks that technology can do better than people and others that are more suited to people than technology. Choose who does what the best. Mapping out a total workforce is the forte of intelligent machines. A qualitative career interview is exclusively intended for two people.
  • A fool with a tool is still a fool. So, use technology in a targeted fashion to benefit HR's internal customer: staff and managers each with their own needs.
  • For instance, take a concrete problem in your business and see how you can solve it with data. There is more data available than you might think. Take small steps and dare to get going.
Andreas De Neve

Andreas De Neve

CEO & Co-founder

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